Pall Mall Green KS Box –
In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. The new owners used the premium brand to test innovations in cigarette design, such as, in 1939, the “king-size” (now the standard size for cigarettes at 85mm, although today that includes the filter length), and a new way of stuffing tobacco that supposedly made cigarettes easier on the throat.
Pall Mall reached the height of its popularity in 1960 when it was the number one brand of cigarette in America. The gambles in design had paid off and so the company introduced “longs”, or 100mm cigarettes (again creating a standard, this time for long cigarettes), in 1966. It would later be edged out in 1966 by Winston cigarettes, when Pall Mall found that it could no longer compete with the advertising campaign “Winston tastes good like a cigarette should.” Ironically, in the 1940s, Pall Mall had its own grammatically incorrect slogan which touted it as the cigarette which “travels the smoke further”, referencing the longer 85mm length. Their famous slogan during the ’50s and early ’60s was “OUTSTANDING…and they are MILD!”
In 1994, Pall Mall and Lucky Strike were purchased by Brown & Williamson Tobacco Corporation as the former American Tobacco company shed its tobacco brands.
Pall Mall Green KS Box. New product in the menthol style.